How Businesses Are Benefiting From iphones

Posted by jcpcar - February 4th, 2010

Everywhere you look there are iphones being played with in people’s hands. They are absolutely everywhere and whats more, their owners always have look on their face that is a mix of smugness and happiness. They may have good reason for this look though as the iphone is so adaptable they could be doing all manner of things. Updating their Twitter account, looking for directions to the gig they are heading to, or doing their weekly shop via a supermarket application. With so much flexibility and innovation in the iphone, it was only so long before companies started issuing them to their staff as work tools. So why has the iphone been embraced so much by so many companies?

Geo Location. The way the iphone works with Google Maps is almost unparalleled. Other phones and navigation toys use this feature, but not as well as the iphone. You can find directions to a meeting or plan a tour with some journalists for example with a couple of touches of the screen. Furthermore, there is an application that allows consenting users to see exactly where each other is on a map. This makes the iphone perfect for a taxi company, event security business or courier firm to name but a few. If you’ve had your tech ear to the ground recently you’ll have heard talk of ‘augmented reality’. The iphone was one of the first to have an application that allowed users to engage in this technology, with allows people to place virtual tags on a 3D map, that other people can read when they are in the same location. This opens up many doors for companies, including being able to scout out the best places for a new store, to leaving a virtual breadcrumb for customers to their existing store for example. Some companies are even using this for team building events, using geo-tags at various locations instead of orienteering checkpoints. The possibilities are endless.

Non-shared Apps. It seems the whole world and his dog have created their own apps to share on the app store by now. However, most people think that apps are only for sharing via the app store, and don’t know that you can share them within a limited group. A great example of this is a instant messaging application that people within a businesses can use to communicate with each other quickly and easily…this can be done. There are even apps for alerting you when your colleges have free time in their schedule, which of course not everyone wants you to know.

Browsing the Net. Like with the use of Google Maps, browsing the Internet is also a pain free task. This allows people to send and pick up emails much faster and when you just want to browse the net for info, this is much faster also. Also, with the increasing prominence of social media in many companies overall marketing strategy, staff are able to keep up to date with what is being said about the company on sites such as Twitter and Facebook. One thing is for sure though, will all these new iphones around, business insurance premiums are certain to rise.

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